Strategic Communications
In today's world, there are no secrets. Every
consumer, every voter can be not just a reader or viewer, but a
reporter. Every business, not-for-profit organization, government
agency and individual can become the subject of public discourse in
a matter of moments. Our clients understand that in the courtroom,
the best strategy is to take the offensive, even on defense. Our
team of communications and public affairs professionals help them
apply that same rule in the court of public opinion.
Whether a client needs to seize an opportunity
or resolve a crisis, our disciplined approach helps them craft a
cohesive, efficient communications plan that answers this question:
Who needs to say what to whom? At the end of the day, public policy
decisions are made on the ground, by citizens, opinion leaders,
journalists, bureaucrats and elected officials. Our bottom-up
analysis identifies key audiences, the information and messages
they need to receive and the most effective spokespeople and media
to deliver those messages. And the strategic communications plans
that we craft for our clients blend tactics that include coalition
building and management, instant response crisis communications,
media relations, the targeted use of new media and the Internet, as
well as traditional public affairs.
With that plan in place, our team works to
insure faithful, consistent execution, coupled with ongoing
monitoring efforts to ensure that modifications can be made based
on feedback.
Our communications strategists have advised in
matters including toxic substances, environmental impacts, data
security breaches, pharmaceutical recalls, corporate transactions
and restructuring, investigations, crude oil extraction and
pipelines, electricity transmission and implantable medical
devices, to name just a few.
We collaborate closely with our colleagues
throughout the firm to ensure that our client's strategic
communications efforts work seamlessly with activities on the
transactional, regulatory and litigation fronts and are protected,
as appropriate, by the lawyer-client communication and work product
doctrines.
Areas of Focus
- Corporate & coalition campaign
management
- Crisis communications
- Media relations
- New media & online strategies
- Public affairs