Advertising
Advertising is an increasingly regulated area,
as technology opens doors to all sorts of possible forms of
advertisements. Traditional media such as radio and linear
broadcasting are increasingly in competition with Internet
advertising, including text message advertising, behavioral
advertising, video-on-demand services and viral and guerrilla
advertising.
The possible intellectual property rights
protecting the works in question are constantly fluid, with courts
and legislators regularly expanding and restricting what
advertisers can and cannot do with those rights. More inventive
ways of capitalizing on and enforcing those rights are essential.
The regulatory background is also complicated, with industry
self-regulation, running alongside private rights enforcement
against misleading or illegitimate comparative advertising, as well
as potential privacy and data protection issues.
Clients turn to SNR Denton to understand the
details that must be addressed in preparing advertising, from
accuracy and substantiation to the applicable laws. We have
experience in all contentious and non-contentious areas of
advertising, and can advise you at every stage of your advertising
project, from strategic planning through pre-publication clearance,
with the ultimate fallback of defending a customer complaint or
enforcing your intellectual property right against unlawful
use.
Areas of Focus:
- Creation and protection of materials
- Copy clearance
- Transactions (licensing, assignments, etc.), opinions and
M&A-associated services
- Strategic IP structuring and portfolio management, including
counseling, litigation, policing and enforcement
- Comparative advertising and legitimate fair use of third party
trademarks and copyrights
- Sweepstakes and promotions, lotteries, games of skill and other
gambling related issues
- Investigation, computer forensics and e-Discovery Lab
Technology, telecoms and IT
- Third-party materials
- Advertising subject arbitration